In CCCA we are immersed in the implementation of the commercial intelligence platform SMART DUC developed by NEUROMOBILE (Marketing Activo Inteligente, S.L.) a tool that will soon enable the revitalization of local trade and proximity of the town center, the historic center and local markets. As is well known, having a quality local commerce benefits not only the traders themselves, but also all the companies installed in their vicinity and the surrounding hospitality and leisure establishments.

Thanks to the use of this platform, a digitalization project is thus proposed, in which the data, its management and analysis, will allow moving from a current static model of trade management based on historical and "perceptions" to a dynamic management model that responds to the real-time demand of the needs of users, providing our associated businesses with digital technology solutions that allow them to change the way they relate to the customer, digitize the dynamization of loyalty activities, and perform joint and individual marketing and trade promotion activities.

SmartDUC will allow us to collect and analyze quantitative and qualitative data on the response of residents and visitors to the local offer. This will make us improve the competitiveness and resilience of local commerce, allowing greater agility and adaptation to demand.

This platform (awarded in the retail technology ideas contest organized by the Ministry of Industry, Tourism and Trade and the Spanish Federation of Municipalities and Provinces (FEMP)) has already been successfully implemented in other cities and municipalities in Spain, such as Villena, Cehegín, Llodio and Zumárraga, among others.

CCA with the progress of its associates!