The objective of this campaign is to generate a lasting impact that promotes a behavioral change in Carnival attendees, ensuring that the message of awareness and respect for the city is maintained year after year.

This image seeks to promote respect for public space and encourage the proper use of the available toilets, both fixed and portable, which are installed especially for this festival. To facilitate access to these services, the poster includes a QR code that directs to a detailed map of the historic center, showing the location of all public restrooms.

Respect our city!